Web design includes skills and techniques that help to produce and maintain good websites. It may be done in many fields such as graphic designing, interfacing and search engine optimization. The team that works with it designs the websites as per the requirements of the client. Web engineering is something that includes all the disciplines of web designing and the features required to make it work. There is a set of guidelines that helps to form a good website, i.e. making it look good, easy to navigate, rank well in search and get its message across.
Web designers have a variety of tools/skills to work with. They know what area is to be focused on and how. How this is done is continually changing and designers need to keep up-to-date. Mostly the basics stay the same, but there are many updates in software and the principles associated with them. For example, the type of images used on websites ranges from .gif, .jpg, .jpeg, .png, .tiff, .svg and even more. Which one you use depends on several factors, which the web designer will need to consider before deciding which one to use.
What does a web design company do?
Web design includes the skills to add other features to their websites such as sound or short film clips. At the end of the day, the main aim of a web designer is to create eye-catching websites having good graphics. The designer will work closely with the developer whose emphasis is more on function and making the various parts of the website work as expected. S/he may even be flexible enough to write some content if the client requires it. This is because the designer will know his SEO as should everyone on the team since it affects every level of a website’s production. A badly written article on a page may never get to the top ten on Google or Bing or Yahoo regardless of the condition of the rest of the website.
There is not a whole of a difference between a web designer and a web developer. It is more about their level of expertise in design and development. A designer is more focused on the look and layouts and the presentation of the business on the website. The developer is more focused on the programming of the website to make the designer’s dream come true.
They must offer their client the up-to-date trends and popular elements of a modern website. The demands of clients also vary due to the changing trends in the market and they will be checking out their competitors. So a good web design always keeps changing according to demand and keeps up with the new technology. Further it also trains and guides its employees so that they are in a position to give the desired output.
Now there are some skills required for a designer. Even though there are some courses available that will allow you to become a certified designer. But a piece of paper can never be proof of anybody’s skills. Degrees may demonstrate a level of knowledge, but to build a website that will impress requires creative talent.
Strictly following theory can be restrictive, but being practical can help you to be more creative too. So before choosing a designer check his ability in the practical aspect rather focusing on credentials. Check whether he has the skills you require rather having a good degree.
The following are some hints that should help you when choosing and working with a web design company for your project.
Money charged should be result-oriented
It’s never good to indulge in open-ended billing system with designers till the maintenance phase has begun on the project. Unscrupulous designers can keep asking for more and more money to complete the various parts of a project and you may feel it necessary to keep “feeding the beast”.
Many good web designers share their work (subcontract) with other designers or developers who might have a particular skill that is required to complete an area of your website to a high standard. It does not mean that you hired a bad designer. It is simply that your designer is getting the best person for the job so that you will have a better result.
Usage of time-saving technology
The designers who produce quality output tend to have technology that is not only time saving but also likely to be less expensive too. Good companies believe in open source publishing and use of tools like WordPress. Usage of such tools helps to meet the required standard thereby saving time and energy.
Maintenance of proper stock
Good companies always believe in smart work. They maintain stocks of templates. This helps to speed up production for customers, which is especially useful when a client is in a hurry… and they are always in a hurry.
Some updates can be left to clients
A special log in can be given to the client so that they can log in and make changes to the content of their website without the risk of doing real damage to their website. But it is wise to leave the software updates to someone who knows what they are doing so that there is less risk of damage and the need for repair.
Proper standards and ease of accessibility
A good design meets standards such as interface design and ease of navigation a good loading speed etc. Those who have even little experience in this field can meet many of the requirements of search engine optimization with a little help from their web designer.
Honesty about the cost
A good design company is always honest about the time it takes to complete a project and also the costs involved. Unprofessional designers may give you hi-fi promises and even higher rates. But good designers would always tell you before starting any project how long it is expected to take and agree on a charge for the agreed work.